5 biggest players in India's tablet market: Samsung leads, Lenovo second

India's tablet market saw a significant decline in the first half of 2025. According to a report by IDC, tablet shipments in the country have dropped by 32.2% year-over-year to 2.15 million units during the first half of 2025 (1H25). This downturn was primarily driven by a sharp decrease in commercial shipments, particularly from government-funded education programs. Despite the market contraction, Samsung maintained its position as the top player, while Lenovo came in second. Apple followed in third place, and Xiaomi ranked fourth in this segment. Lastly, Acer rounded out the top five. Here’s what caused the tablet market in India to shrink and how the top 5 players performed in 1H25.


How the top 5 players in India’s tablet market performed in 1H25


Samsung maintained its position as the leading player in India’s tablet market during the first half of 2025, with a 41.3% overall share. The company held 47.9% of the commercial segment and 37.6% of the consumer segment. Its growth was supported by public sector education projects and an increased inventory push, particularly in online channels. In the second quarter of 2025, Samsung accounted for 40.8% of the total market.

Lenovo was the second-largest vendor with a 12.3% overall share. The brand gained traction in the commercial segment, especially within SMBs and enterprises. In the consumer market, Lenovo also increased its presence through e-tailer platforms. In the second quarter, it reported a 13% market share.

Apple held the third position with 11.8% of the market. In the consumer segment, it accounted for 14.4%, supported by new iPad launches and student discount programs. In the commercial segment, Apple's share reached 7.3%, with its presence in the enterprise space increasing to 20.1%. By the second quarter, Apple’s share of the total market rose to 12.1%.

Xiaomi ranked fourth with an 11.4% share. The brand’s consumer segment grew 28.5% year-over-year, driven by its affordable, user-focused tablet lineup introduced in 2025. In the second quarter, Xiaomi reported a 12.2% market share.

Acer was in fifth place with 9.1% of the market. However, the company recorded a year-over-year decline of 73.1%, mainly due to the cancellation of education projects and reduced demand from enterprises. In the second quarter, Acer’s share of the total market stood at 9.4%.

As per the report, India’s consumer tablet market grew 20.5% YoY in 1H25, supported by vendor sell-in strategies, e-commerce demand, and seasonal campaigns like Amazon Prime Day and Back-to-School promotions. Meanwhile, the commercial segment fell 61.7% YoY, mainly due to education tender cancellations, SMB cost-cutting measures, and limited refresh cycles in large enterprises. This led to a decline in the size of the entire tablet market.